Branded Plush Toys

A custom branded plush is your company’s mascot, logo or character sewn as a real soft toy. At SKAZKODROM each one is made by hand to order: one mascot, a gift doll for one person, or a small batch of up to about 200. Mascots start from $350 and usually take 2–4 weeks.

Nothing here comes off a shelf. You send the logo, the crest or a sketch, we agree how it should look in fabric, and you see photos of the finished toy before it ships. Need a sample for a factory instead? A plush prototype with the full set of sewing patterns starts from $1,500 and usually takes about a month. We’ve sewn toys to order since 2009, more than 2,100 of them, and mascots for companies, clubs and teams are a regular part of that work.

What businesses order from us most:

• A brand mascot plush of the character from your logo, app or sign. See our mascot plush.
• A corporate gift doll of one real person in the company kit, like our branded racer doll.
• A small batch of the same toy for a team, an event or a giveaway.
• A plush prototype and patterns for a factory run, on our Patterns & Prototypes page.

Because people keep them. A pen with a logo goes into a drawer. A plush of a company’s character ends up on a desk, a shelf or a car dashboard, where people see it every day and ask where it came from.

Research on promotional products backs this up. In a PPAI survey of 5,674 people in the US and Canada, almost half (48.7%) had kept a promotional product for more than five years. Besides usefulness, the reasons they gave were that the item reminded them of an event (38.3%), was fun to have (34.8%), or that they liked its design (34.1%). A brand promotion plush sits right in that zone: fun, nice to look at, and tied to a moment like a launch, a season or a trade show.

Fans already love a company’s funny mascot in plush form. People proudly post the ones they caught at a game or a concert. A custom plush figure gives them that on purpose, and looks exactly like your character.

A logo is drawn to be read in a second, usually from one side. A plush has to work from every side. So before we sew, we answer the questions the logo never asked: how long is the tail, what does the back of the head look like, how does it sit?

The black owl-cat lived only on a company logo. We gave it a cat’s body, four legs and a long thin tail, two small wings on the back, and an owl’s face with huge yellow eyes. It was the first sample for a future production run.

The robot cat went the other way: a tech mascot with a round logo on its chest. It’s an orange cat in a robot helmet, about 30 cm (12 in) tall, with magnetic legs that snap on and off and a tail shaped like a charging cable. The robot cat starts from $350. We can put your company logo, app icon or emblem on the chest, swap the orange for your brand colors, change the size, and add LED lights on request.

The black owl-cat, sewn from a company logo as the first mascot sample.

The robot cat: grey eyes behind a black visor, a round logo on the chest.

Yes. A logo can go on a plush toy as embroidery, a patch, a printed tag or printed fabric. We prefer embroidery for the main logo, because a stitched logo stays sharp after years on a shelf. Tell us your exact brand shades when you ask for a quote, and we match the thread and fabric as closely as we can.

Our branded racer doll shows how far this goes. It was a corporate gift for one driver on a company’s racing team: a soft doll of him in the team’s red and white racing suit, with the company logo on the chest, collar, sleeves and back, and his own name embroidered next to a small flag patch. The cap comes off. The sneakers carry the logo too.

The client came with an idea, not a picture. So we drew the doll first, once with the cap and once without, and the client approved the sketch before we cut any fabric. A doll like this usually takes 3–4 weeks. The same idea works with a football kit, a chef’s jacket or work overalls. Need one for every member of the team? We can sew a run of the same doll.

The branded racer doll: team suit with the logo and his name embroidered.

Our design sketch of the same doll, approved before any sewing began.

Plenty of mascots are for a team or a place, not a product. A few we’ve sewn:

• A football club lion. Hugo wears the club’s light blue T-shirt with the crest on the chest and his name and number 10 on the back, all embroidered. There was no drawing at the start, so we sketched him first. Later he got a twin in the academy’s green crest: same pattern, a different badge.
• A dog club emblem. The black terrier came from a club’s flat emblem and became a faux fur puppy in a purple witch hat, holding a little broom.
• A restaurant greeter. A small Georgian restaurant ordered a big khinkali plush with a curled moustache. He sits by the door, and guests hug him on the way in.
• A riding club horse. The heart horse has a cube body, closed eyes drawn with one line each, and a red heart on its side for friendship and a love of horses.

Where will your mascot live: an office, a stadium, a restaurant door, a stream background? That decides the size we suggest. On request a mascot can also get a sound module, LED lights or poseable arms and head.

Hugo, a football club’s lion mascot, with a long faux fur mane.

The khinkali mascot that greets guests at a Georgian restaurant.

“They are very skilled and worked with us to bring the 2D drawing of Lucy our pink gorilla character alive. They are professional and prompt in their communication. We plan to make another plush order from them soon.”

Alex Kim from Seattle, who runs a character brand, about the plush of Lucy, his pink gorilla. Read his review

Yes. We sew small batches ourselves, usually up to 200 pieces, and there is no minimum order. One mascot is a normal project. So is a run for a whole team, a limited edition or a giveaway at an event.

A batch starts with one approved toy. For the riding club, we settled the heart horse pattern first, then sewed it again in white, cream, charcoal grey, sage green, warm yellow, chocolate brown and sand. Every horse got the same red heart. Lined up, they look like a whole stable. A writer’s lion went the same way: one prototype, then a small batch of the same lion in white and pale blue manes. That story is in how a book character became a plush.

The timing for a whole run depends on the toy and the count, so we agree it per project. For thousands of identical toys a factory is the better choice, and that’s what our patterns are for. More on the trade-off in handmade vs mass-produced plush.

Two horses from one riding club batch, each with the same red heart.

A writer’s lion character, sewn again as a small batch after the prototype.

A plush prototype is the first real sample of a toy you plan to produce in numbers. You hold it, check it and approve it before anything goes to a factory. On our Patterns & Prototypes service you get:

• the sewn prototype you approved, which stays with you as the sample a factory can match
• a complete set of patterns as PDF files, every part of the toy
• a step-by-step assembly guide, down to how many grams of stuffing go in
• embroidery files, when your design needs embroidery
• full ownership of the patterns, and an NDA so your character stays private until launch

A prototype with full patterns starts from $1,500 and usually takes about a month. With a clear brief and a finished image, one change is included. If the idea is still rough, each extra round is priced separately and costs less than the first sample. In our experience 2–3 rounds get a result the client is happy with.

The samples we’ve made include teddy-style bunnies and a curly sheep for a customer’s own toy line, with outfits that come off so one base toy can be sold dressed or plain. There’s also a teddy bear sewn twice from one watercolor sketch, and dog face hoods for a brand’s hooded towels. Not only toys get a face. See them all in plush prototypes.

Teddy bunny prototypes, sewn as first samples for a customer’s toy line.

A corgi face hood, sewn as a sample for a brand’s hooded towels.

1. Send your character. The logo, crest or sketch in the biggest size you have, your brand colors, the size you want, how many pieces and the date you need them by. No drawing yet? Our artist can draw it first as a plush-ready drawing, from $150.
2. Get a quote. Every mascot and prototype is priced by quote, because every character is different.
3. Agree the details. Size, fabric, where the logo goes, and what “true to the logo” means for your character. For people dolls and new characters, you approve a design sketch first.
4. We sew it by hand. Our artist builds the pattern from scratch, then cuts, sews, embroiders and stuffs.
5. See photos before it ships. You check the finished toy, logo and spelling included, before it leaves the studio.

Your character stays yours. We only make the plush. Company orders run under their own business terms, set out on the Patterns & Prototypes page. Everything we make for companies is in Plush for Brands.

Making times are usual figures with a small reserve for handmade surprises:

• A single mascot: usually 2–4 weeks. Mascots start from $350, like the robot cat.
• A branded doll of a real person: usually 3–4 weeks, including the design sketch. Priced by quote.
• A first sample for a production run: usually 4–6 weeks.
• A prototype with full sewing patterns: usually about a month, from $1,500.
• A small batch: timing and price agreed per project, depending on the toy and the count.

Delivery usually takes 7–20 business days after the toy leaves the studio, depending on the country and the carrier. Around big holidays couriers get busy, so leave spare days. For year-end gifts for your team or clients, order by November 1. Got a launch, a trade show or a season opener? Put the date in your first message, and we’ll say straight away whether it fits. Why handmade costs what it does is explained in what a custom plush costs.

Send your logo, crest or sketch, how many pieces you need and the date. We’ll reply with a price and tell you whether it fits. One mascot is a normal project.