This dog mascot plush works for a pet store. He's a long-eared puppy in the store's own uniform, and we sewed him to order from the design sketch you'll find last among the photos. Nobody took him off a shelf. He started as a drawing on a white sheet. The photos are from July 2025.
The store gave him one job: remind every visitor that their pets deserve the very best. Hard to argue with that face.
A puppy in a store uniform
He's white, with turquoise patches around both eyes, turquoise paw pads and big turquoise ears that hang well below his chin. The nose is black and wide, the eyes small and shiny. He sits with his front paws together, the way the sketch drew him.
Then the uniform. A white cap with the store's logo on the front. A white T-shirt with the store's slogan across the chest. Around his neck, a red ribbon printed with the store's name, worn like a scarf. Turn him around and the T-shirt is a real little garment with a back, not just a print on the body.
Our own note from back then put it best: soft as a cloud, ears like the most curious puppy, smiling in any weather.
Why a puppy
For a pet store, a dog is the obvious mascot, and here obvious works. People who walk into a pet store already love animals. A puppy in the store's cap says "this place is for you" before anyone at the counter does.
Your store, your mascot
Run a pet store, a vet clinic, a grooming salon or a dog café? Send us your character: a logo, a sketch, or a few lines about who he is. We'll work out the pattern and sew the mascot by hand, in your colors and your uniform. One mascot is a normal order. So is a batch of two hundred, and for a batch we always sew one sample for you to approve first.
See more brand characters on our custom mascot plush page, the black terrier mascot we made for a dog club, or how we turn drawings into plush toys.
The mascot is sewn from soft plush in two colors, white and turquoise, following the design sketch. The white on his muzzle and paws is longer and fluffier, so the face looks soft and round.
- White plush body with turquoise eye patches, ears and paw pads
- Shiny black eyes and a wide black nose
- White cap with the store's logo
- White T-shirt with the store's slogan
- Red neck ribbon with the store's name
- Hypoallergenic fiberfill inside
For your mascot we match the fabric to your brand colors as closely as we can. A logo can go on the toy itself or on a cap, T-shirt, scarf or tag. Sound modules and LED lights can be added on request.
A single mascot usually takes 2–4 weeks. Most of that time goes into the pattern. A sketch shows the character from the front, so we work out the back, the sides and how he sits. Then come the sewing, the face and the small clothes.
Ordering a batch? The first sample usually takes 4–6 weeks. You approve it, and only then do we sew the rest.
Our estimate already has a reserve for handmade surprises. If the mascot has to be ready for a store opening or an event, tell us the date when you ask for a quote.
We ship worldwide. Delivery usually takes 7–20 business days, depending on the country, the carrier and customs. Couriers slow down around big holidays, so leave some room.
Store mascots usually have a date attached: an opening, an anniversary, a holiday campaign. Add the making time to the shipping and count back from that day. For Christmas and New Year, order by November 1.
Before anything ships, you get photos of the finished mascot, so you know exactly what's coming to your counter.
We've made toys to order since 2009. Mascots for stores, clubs and companies are a regular part of that work.
Before we start, we go through the character with you: the size, the colors, the pose, where the logo sits and which details matter most. There is no minimum order. For a batch, we sew one sample first and you approve it. When the toy is ready, you see photos of it before it ships.
Planning a factory run of thousands? We also make plush prototypes and sewing patterns for production. The details are on our Patterns & Prototypes page.
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